F off?

That’s what a new commercial geared at the environment and energy conservation looks like it is telling us. What it is actually telling us is to “FLICK off”. The message flashes in the commercial quickly a few times, and the font they used makes the “L” and the “I” actually look like a “U” in “FLICK”.
Now, is this commercial to appeal to youth? (“hey, cool it looks like f#ck”). Doesn’t it sort of insult our intelligence and our sense of humor? Not to mention what the older generations might think of it. However, on the other hand, it does effectively grab attention – at least it did mine. So much so, that I took a few minutes to visit their website. Their message is good and worth checking out.
Hopefully it does catch a lot of other peoples’ attention, be it in a negative or positive way.