No-name versus brand name for LCD televisions

I was surprised to see the drastic reduction in price for LCD flat panel televisions these days. When these first came out, they were upwards of a few thousand dollars. Now, you can get them for as cheap as the mid $500's depending on size and name brand.
You'll notice, there is quite a difference in the pricing for what I like to call no-name tv's and name brand (Sony, Samsung, Toshiba etc). For the same size tv, you can pay roughly $300 to $1000 more for the name brand version. It certainly makes the no-name tv's seem more appealing, especially to those on a budget.
However, what is in a name brand that allows them to jack up their price, is it the name alone? Actually, no, it's not. The name brand tv's have a much crisper picture both in HD and non-HD feeds. And for those out there who play video games, don't even bother with the no-name tv as the refresh rate is not there. In laments terms, that means crappy choppy graphics, sometimes blurred if you are moving quickly in the game. It can make an avid talented gamer play at a newbie level.

So it seems, it's worth saving up for the brand name versions, unless you don't watch very much tv and don't play games. In those cases, the no-name may suffice.